Customer Satisfaction Surveys: Benefits and Strategies

Satisfaction of a customer acts as oxygen for companies without which the firms will no longer survive. And keeping a track of the satisfaction levels makes it easier to offer better services without spending a lot of money. Surveys which are filled by customers after receiving service from a company which rate the quality of customer support are referred as customer satisfaction surveys.Customer satisfaction survey

These surveys are an integral part of customer service through which companies can analyze what the customers think about their customer service department.Continue reading

The full circle approach for customer retention

Customer Retention

 

The marketing strategy of most businesses is linear. It starts with attracting the customer and ends with selling to them. However at A1 call center we have a different approach. For us, the marketing efforts by the business should be targeted for not just sale, but for retention of the customer. The customer should not enter and exit from a linear marketing campaign, but the customer should stay within the continuous circle of marketing.

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Virtuous cycle of Excellence

The marketing world has its own set of vices and virtues. Therefore the businesses have to be extra careful while planning their marketing efforts. Just one step on the vicious path and you will be sucked into a whirlpool. In no time, your business will be pulled down by the negative forces. It is difficult, nearly impossible, to break free from these cycles, as one step automatically leads to the other. The magnitude of harm increases with each repitition of the cycle.
The only way you can escape getting trapped in one, is by avoiding it.

The business has to be extra cautious and ensure that its very first step initiates them into the virtuous cycle. And once in this cycle, minimal marketing effort will bring huge returns. A virtuous cycle, just like a vicious one, is also self- sustaining and becomes more impactful with each repitition.

At A1 Call center, we provide a springboard for marketing department with our customer service support. Our qualified and well-trained customer care executives handle all the customer complaints with dexterity and promptness. This naturally leads to a delightful experience, which they tend to share. And your business begins to benefit from word-of-mouth-marketing (WOMM) and the customer base is ever expanding.

Virtuous of Excellence

On the other hand, some businesses scrimp on their call center expenditure and hire a sub-standard vendor. And they end up paying much more in the longer run, much more than what they thought they saved!

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