Businesses need to provide exceptional customer service today as the competition has become a lot tougher than it used to be. There are so many options for customers in every segment that making them stick to a particular brand or particular service provider would require genuine efforts from the vendor. For this very reason, businesses maintain a contact center or outsource their customer support work to Indian call centers.
The marketing strategy of most businesses is linear. It starts with attracting the customer and ends with selling to them. However at A1 call center we have a different approach. For us, the marketing efforts by the business should be targeted for not just sale, but for retention of the customer. The customer should not enter and exit from a linear marketing campaign, but the customer should stay within the continuous circle of marketing.